We Buy Any House - Worthwhile or Something to Avoid?

13-August-2025
13-August-2025 14:21
in Private clients
by Sam Hodgson
We Buy Any House (WBAH)

At Clifton Private Finance, we often work with clients who are looking to release the equity in their homes - and by far the simplest way to release equity is to sell the property outright. We Buy Any House type businesses represent a fast and efficient way to sell your house, offering quick cash in exchange for a discounted price, but are they a good service that’s worth considering, or a capitalist evil looking to prey on desperate sellers? Furthermore, are they really more efficient and sensible than a remortgage or other secured loan against the property?

Join us, as we take a deep dive into the world of We Buy Any House (WBAH) services and how they compare to the alternatives.

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We Buy Any House in a Nutshell

We Buy Any House (WBAH) businesses are investment-based businesses with a clear and uncomplicated model - buy property from people below market value, and then sell it on for a profit. There’s nothing wrong with that - it’s clear and most of the WBAH services out there aren’t pushy. If you want to sell your home without delay, they’re there for you, and they don’t hide their business model.

There are many WBAH investors in the UK. As a general rule, they offer between 70% and 85% of the market value for your home, depending on the condition, location, and various other criteria. For the purposes of our comparisons, we’re going to work on a 75% MV (market value) basis, representing a comfortable and conservative average.

WBAH businesses make their money by:

  • Buying your house at 75% MV - This means obtaining a house worth £400,000 from you at £300,000.
  • Potentially renovating the house to increase the value.
  • Selling it on.

With the advantage of no time constraints, comfortable financial backing, and a team of industry experts, WBAH companies have all the expertise needed to make a decent profit on their investments.

In exchange, you get to sell your house:

  • In a few days - Cash is often released to your account within 3-7 days.
  • Without any legal fees - The WBAH businesses cover all fees and costs.
  • With minimal fuss - There’s no complicated paperwork, dealing with viewings, worrying about property chains, or any of the other traditional selling a house headaches.

While WBAH isn’t for everyone, there are certainly plenty of people for whom it holds a number of benefits.

Why Use We Buy Any House?

The obvious question is ‘why do that?’ Why sell your home for less than it’s clearly worth? There are actually many reasons to do so:

Speed

WBAH is very, very fast. If you don’t have the time to wait months to get your money then it offers an enticing option. Throughout the history of selling things (all things!), there has always been the payoff between selling something now, or waiting until a better offer comes along. WBAH is the low-but-right-now offer that helps a lot of people out.

Yes, if you have the means and the patience to play the long game, the chances are you’ll get more. List the house with an estate agent and wait for everything to come to fruition, but many homes sit on the market literally for years and during that time, many estate agents will come back to you suggesting you drop the price a little. How many such occasions will there be before you realise you’re lowering the price close to the original WBAH offer? Maybe it was worth taking at the outset.

Reasons you may be keen to sell at speed include:

  • Selling an inherited house.
  • Struggling with financial difficulties under the threat of repossession.
  • Separating family assets after a divorce.
  • Selling a property with sitting tenants.
  • Downsizing and wanting to move quickly.

An Example of Selling for Speed

Ease

WBAH is easy. You need the minimal of paperwork (you will need to prove you legally own the house, for example), and all the complications of multiple viewings, estate agents, and legal dealings are taken care of.

Equally importantly, with the house gone, there’s not the daily worry of whether anyone will take an interest in it and how long you may be stuck unable to move forward with the next stage of your life.

Selling a house can be extremely stressful, and affects some people greatly. In those situations, the ease of WBAH helps offset the financial downside.

Property Condition

Though the price will come down, WBAH companies are true to their word and stand by the ‘any’ part of the statement. They really will buy any house.

Many properties are simply not in a condition to make them saleable by normal means. Mortgage regulations mean that potential buyers are unable to get a mortgage on a home that uninhabitable (for example, missing a kitchen or bathroom), and selling at auction can be high risk and result having to sell for a similar (or even lower) value that WBAH offers.

If your house is in desperate need of renovation, or even close to falling down, WBAH presents a viable way to release the remaining equity.

Emotional Impact

Sadly, for some people, the house represents an unwanted emotional stake that they simply want gone. While outside advice may suggest holding onto it and looking for a better offer, sometimes the mental health consideration is better served by selling the house on immediately without any need to engage in a lengthy sale process.

Offsetting Inheritance Tax

Inheritance Tax (IHT) will take a chunk of the property value for many homes that are passed on to heirs. While selling at the reduced price asked by WBAH services doesn’t completely remove IHT, it can make the effective loss on the sale somewhat lower, adding to the benefits of selling to WBAH.

Removing Overheads

Sometimes selling the house at 75% MV is a better financial decision than keeping onto it and paying for upkeep, council tax, and other considerations. If the property is hard to sell, and hard to rent, these overheads can mount up while waiting patiently for a better offer.

The Other Options - Releasing Equity Without Selling

With open eyes and a full understanding of the situation, there’s nothing wrong with WBAH. It offers people in specific situations a clear and well-presented path to get the capital they need out of their property.

However, it is not the only option available.

A loan secured on the property will often prove to be a more beneficial alternative. With a wide range of property-based finance available, it’s worth comparing debt finance against WBAH to see which is preferable in your individual circumstance.

At Clifton Private Finance, we work with our clients to compare lending options and secure the right specialist finance to give you the capital and flexibility you need and even open up a wider set of paths for the future.

Balancing Continued Ownership vs. Sale

In all the loan alternatives to WBAH, you remain the owner of the property. This is generally seen as a good thing, as you can always sell it later (often when the value has increased) but it’s not always the best choice. Ownership comes with its downsides:

  • Ongoing maintenance
  • Overheads (such as council tax)
  • Property management

If you are no longer wanting to live in the property, which is true for many considering WBAH, then continuing to own your property means you have to either leave it vacant and pay the ongoing costs, or become a landlord in some capacity. While there is profit to be made as a landlord, it is not without its own level of work and difficulty.

It is important that you properly consider your personal circumstances and determine whether you want to be completely free of the property - though even then, there are short-term loan solutions that can benefit (if you’re willing to hold on to the house for just a little longer…).

1 - Remortgaging (Residential)

A residential mortgage is the primary form of property-based lending. It is a long-term, full-repayment solution that benefits from low interest rates and low monthly payments. When comparing a remortgage to WBAH, the two main factors are:

  • Repayment - A remortgage needs to be repaid. While selling the property results in cash in the bank and no monthly overhead, a remortgage maintains a monthly obligation.
  • Credit and affordability checks - If your financial situation is poor, you may be rejected when applying for a mortgage. At CPF, we work with specialist lenders who can help even if you have substantial bad credit, but affordability is an important consideration.

A residential remortgage is best for those who really want to stay in the property. It can work well as an alternative to WBAH if the property sale was being considered more out of desperation than a true desire to sell on. Remortgaging can work well to help consolidate debts and secure a better financial future, especially with the help of an experienced mortgage broker. Call us at Clifton Private Finance and speak to a remortgaging advisor to understand your fuller options.

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2 - Remortgaging (Buy-to-Let)

Buy-to-Let (BTL) mortgages are suitable for those looking to keep their property and become a landlord. An interest-only mortgage, BTL has a low monthly repayment that allows for maximum profit and an ongoing income through rental yield.

Like a residential mortgage, a BTL mortgage is a long-term solution that will mean a monthly obligation to make repayments and will be subject to affordability checks - though these are based more on the rental yield than your personal income and affordability.

Becoming a landlord is a viable option for those who were thinking of selling their property because of a move but who would quite like to keep the original home as an investment.

Getting The Best Rate For A BTL Remortgage

An Example of Remortgaging for BTL

Early Remortgage for Law Firm Partner Locks in Low Rate

3 - Second Charge Mortgage / Homeowner Loan

A second charge mortgage, also commonly known as a homeowner loan, is an additional loan secured by your property in addition to the existing mortgage. As it doesn’t displace the primary (first charge) mortgage, second charge mortgages are somewhat simpler to apply for and obtain, though they are typically more expensive, with higher rates than a full remortgage.

Second charge mortgages are most often used for home renovations, making them a poor fit to compare to a WBAH option - it is impossible to renovate and sell a house at the same time - however, their secondary use as debt consolidation is very applicable to many people looking at WBAH.

If you are in a poor financial position and looking to leverage your home to pay other debts, then a second charge mortgage may be a versatile alternative to quickly selling your house. In these circumstances, it is advisable to speak to a Clifton Private Finance specialist. We can discuss the range of options available to you, including both second charge mortgages and WBAH, to make sure you use the right financing to best suit your circumstances.

With a second charge mortgage you may be able to service your existing debts without the threat of losing your home.

Our Second Charge Mortgage Case Studies

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4 - Bridging Finance

Bridging finance provides powerful funding that can offer much of the same benefits as WBAH. Designed as a short-term funding solution that’s based on an exit strategy rather than monthly repayments, a bridging loan has a similar feel to WBAH, providing immediate capital leveraged against the property - the primary difference is that bridging finance leaves you in possession of the property for a short while longer, opening the door to more options.

Through bridging finance, you can accomplish almost everything you can by selling your property with WBAH, but keep control to potentially make greater profits in the near future.

The key consideration lies in the property’s eventual sale. Bridging finance is repaid upon that sale, along with the interest added. Assuming the house is sold at 100% MV rather than the 75% MV that WBAH offers, then bridging finance is a superior financial option as long as the interest and fees do not exceed that 25% difference.

Bridging finance for this purpose is best understood through example.

Bridging Finance Example #1 - Balancing Interest and Fees

Mary owns a property valued at £400,000 and wishes to raise £250,000 in capital within the next two weeks. As the timescale makes long-term mortgage-based finance impossible, she has two clear options:

  • To sell quickly through We Buy Any Home
  • To obtain bridging finance secured by the property

She is offered 75% MV within 7 days with WBAH, meeting her target well. Compared to full market value, this option will effectively cost Mary £100,000 (25% MV).

Her bridging finance option is a 65% LTV (loan to value) loan at 0.6% per month for a maximum term of 18 months. This will take 10 days to approve and provide £260,000, also covering her needs in time.

If Mary takes the WBAH, she has no further obligation - the property is sold and she walks away with her funds.

With bridging finance, Mary must put the property on the market, using the proceeds once it is sold to repay the bridging loan. While the administration is more complex, Mary sets it all out in front of her, making the assumption that she will sell the house at full market value within 18 months.

Additional costs with bridging

Consideration

Cost

Interest (18 months at 0.6% per month)

£28,080

Bridging loan fees (2%)

£5,200

Broker fee (CPF)

£999

Valuation and legal fees (bridging)

£1,800

Estate agent fee (1.2%)

£4,800

Solicitor fee (conveyancing)

£900

Total additional costs

£41,779

When her house is eventually sold for £400,000, Mary will need to repay the full loan of £260,000 plus the additional costs, for a total of £301,779. She will receive an additional £98,221.

If she chooses the bridging finance, Mary will receive a total of £358,221 (the original loan of £260,000 plus the profit when the house is sold of £98,221). In comparison, her total from WBAH is £300,000. The minor extra work involved in the bridging finance and house sale returns an additional £58,221.

Mary does realise that the bridging finance option presents additional risk to her - if the property doesn’t sell inside the 18 month window, she may need to refinance the loan at additional cost. Should the property take three years to sell, or if its value decreases in the intervening time, she will be worse off than if she took the WBAH offer.

Our bridging finance specialists at Clifton Private Finance will work with you to evaluate the risk vs. benefits, helping you make an informed decision that’s right for you.

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Bridging Finance Example #2 - Boosting the Property Value

Chris and Jing are looking to release equity in their smallholding. They’re keen to release money quickly as they have a number of debts to clear, family who are looking for help, and the opportunity to downsize into a nearby cottage they’ve loved ever since they moved to the area. Time is an essential factor.

Their biggest problem is that the smallholding is somewhat rundown, needing significant renovations. At the moment, it’s valued at £860,000, but their research suggests it could be valued as high as £1.2 million if it was brought up to date. Jing is furious that they let it get in this state and didn’t take the time to renovate it when they didn’t have any time pressures. She and Chris have been looking at WBAH to get the money before the cottage is sold (there is already considerable interest in it). She receives an offer for £645,000 (75% MV) and is happy to take it - it will let them beat the cottage asking price of £450,000 and provide them with a solid amount of additional capital.

Chris is torn. He feels it’s effectively taking half the real value of the smallholding by giving away the chance to profit from the renovations themselves. He understands that they need the money right away, but is determined there’s another solution. He contacts Clifton Private Finance and is told about bridging finance solutions.

Because bridging finance is often used for renovations, CPF are able to offer experienced advice and connect Chris and Jing to a specialist bridging lender with expertise in smallholding refurbishment. They are offered a 65% bridging loan secured on the smallholding of £559,000 at 0.64% per month. Chris points out this will also let them buy the cottage, and also give them approximately £100,000 to spend on renovating the smallholding.

Jing agrees. They take the bridging loan rather than the WBAH offer and secure the cottage. The next year is spent living happily in the cottage while overseeing substantial renovations and upgrades to the smallholding. It sells 13 months later for an astonishing £1.35 million.

  • Total bridging and sale costs (fees and interest, rounded up): £84,000
  • Loan balance: £559,000
  • Total repayable (loan plus costs): £643,000

Considering the final sale price of £1,350,000, by choosing the bridging finance and the renovation project, Chris and Jing have over £700,000 in the bank a year later - the WBAH option would have left them with approximately £200,000 at the same time. The bridging finance decision netted the couple £500,000 in additional profit - the best financial decision they ever made.

5 - Lifetime Mortgages

For homeowners aged 55 and older, equity release products offer a final alternative to WBAH. Designed to provide immediate capital for use in retirement, equity release products such as lifetime mortgages and home equity lines of credit (HELOC) unlock the money tied up in your home without needing to sell.

Many people considering WBAH do so in their older years, often because they are struggling with financial pressures. Lifetime mortgages offer a powerful alternative that releases the money but enables you to remain in your home until you die or move away into care.

When you use a regulated equity release solution, you receive a loan that has no monthly repayment - instead it is structured such that repayment is due in full if you ever leave the property. While interest is applied to the loan, a no negative equity guarantee exists to ensure that the cost of the repayment can never exceed the value of your home - this protects your heirs from being burdened with a debt.

The range of equity release products are flexible and well-designed to provide you with the money you need as well as security and peace of mind. Some, such as the standard lifetime mortgage, provide a lump sum that you can use at your discretion, while others are drawdown options, allowing you to take the money as and when you need it, and limiting the amount of interest accrued. At Clifton Private Finance, our equity release specialists are here to guide you through the different products, offering full support and ensuring you make a properly informed decision. Government regulations are also in place to ensure that you have independent legal backing, making home equity release one of the best supported late-life loan solutions available.

If you are over 55 and needing to access the funds tied up in your home, equity release offers a superb alternative to a sale - both traditional and through WBAH. Read our guides to lifetime mortgages in our knowledge base, or speak to a Clifton Private Finance advisor to learn more.

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WBAH vs. Alternatives at a Glance

WBAH vs. Alternatives

Consideration

WBAH

Remortgage

BTL

Second Charge

Bridging Finance

Lifetime Mortgage

Speed

FAST!

Slow

Slow

Medium

Fast

Medium

Approx equity obtained (% MV)

75%

up to 90%

up to 75%

up to 90%

60% - 80%

up to 65%

Credit checks

No

Many

Many

Some

No

No

Monthly repayments

No

Yes

Yes

Yes

No

No

Sale of property

Yes

No

No

No

Yes

No

Administration

Very low

Medium

Medium

Medium

High

Medium

Best for

Easy, quick funds

Long-term ownership

Property investment

Debt consolidation

Quick funds, renovation projects, profit

Retirement

Property Finance and We Buy Any Home with Clifton Private Finance

At Clifton Private Finance, we definitely will not buy your home - we’re a premium whole-of-market finance broker! However, we understand the world of WBAH and the reasons our clients consider using their services. We’re here for you to discuss your options and determine the best course of action for you to achieve your ends - whether that’s a debt finance option or selling your house to a WBAH business. Contact us today for a free consultation, and let us put you on the right property-based financial path. 

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